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1 hype
1 noun(a) (UNCOUNT) (publicity) battage m publicitaire;∎ the film got a lot of hype il y a eu une publicité monstre autour de ce film;∎ it's all hype ce n'est que du bla-bla;∎ I was put off by all the hype toute cette pub me dégoûtait∎ don't give me any hype ne me baratine pas, ne me fais pas d'esbroufe(b) (publicize) monter un gros coup de pub autour de;∎ her latest novel has been heavily hyped son dernier roman a été lancé à grand renfort de publicité□∎ to hype sb/sth up faire du battage autour de qn/qch;∎ to hype up a new film/rock group lancer un nouveau film/groupe de rock à grand renfort de publicité□ ;∎ it's been so hyped up in the media on a fait un tel battage médiatique
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